Beatriz Ball has decided that it’s time to do away with gift wrap, once and for all.

Why? Well, most wrapping paper is not recycled–and much of it can’t be–so it ends up in landfills. Gift wrap is simply not the ideal item to recycle; it’s thin and often full of ink and plastics, which makes it difficult to extract fibers from during the recycling process.

Gift wrapping does not fit our company’s belief in sustainability, so we are now offering our customers a more durable and eco-friendly alternative. Beatriz Ball will ship nearly all items in their own branded boxes—at no additional cost to you. (Exclusions include a few oversized items for which boxes don’t exist.) Our handsome, well-constructed boxes can be employed to store items when not in use, or for hundreds of other purposes.

Personalized notes for gifts are still available.